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NEWSLETTER
Customers Get More EMAILS Than CALLS Each Week
marketing, sales management, sales training Katie Mullen 5/6/25 marketing, sales management, sales training Katie Mullen 5/6/25

Customers Get More EMAILS Than CALLS Each Week

Don’t be scared to call your customers, especially prospects. 

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Just Stop Talking.
marketing, sales management, sales training Katie Mullen 4/30/25 marketing, sales management, sales training Katie Mullen 4/30/25

Just Stop Talking.

You don’t have to be an extrovert to win at sales.

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Micromanagement doesn't work.
marketing, sales management, sales training Katie Mullen 4/23/25 marketing, sales management, sales training Katie Mullen 4/23/25

Micromanagement doesn't work.

This is what managers should be doing instead.

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No Account is Out of Reach
marketing, sales management, sales training Katie Mullen 4/15/25 marketing, sales management, sales training Katie Mullen 4/15/25

No Account is Out of Reach

Nothing is impossible; here’s why!

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Relationships Take Patience - Here’s Why
marketing, sales management, sales training Katie Mullen 4/8/25 marketing, sales management, sales training Katie Mullen 4/8/25

Relationships Take Patience - Here’s Why

Did you know research shows that most sales reps give up after just a few tries?

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Framing Up Your Solution Does NOT Mean Telling Your Origin Story
marketing, sales management, sales training Katie Mullen 4/3/25 marketing, sales management, sales training Katie Mullen 4/3/25

Framing Up Your Solution Does NOT Mean Telling Your Origin Story

The one mistake sales people sometimes make is making it all about THEM.

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Stop Using the Hard Close. It Doesn't Work.
marketing, sales management, sales training Katie Mullen 3/27/25 marketing, sales management, sales training Katie Mullen 3/27/25

Stop Using the Hard Close. It Doesn't Work.

People used to think sales success came from learning how to close and close well.

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Understand the Difference Between TEACHING Slides & PRESENTATION Slides
marketing, sales management, sales training Katie Mullen 3/20/25 marketing, sales management, sales training Katie Mullen 3/20/25

Understand the Difference Between TEACHING Slides & PRESENTATION Slides

Have you ever been (un)fortunate enough to have to sit through a Power Point deck with 85 slides with teensy, tiny font? 🙋‍♀️. Most of us have, and it can be SO painful.

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Story-Telling Makes Things Easier to Remember
marketing, sales management, sales training Katie Mullen 3/13/25 marketing, sales management, sales training Katie Mullen 3/13/25

Story-Telling Makes Things Easier to Remember

We've all known sales reps who are super successful because they know how to "shoot the breeze". But is this really why?

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The Gatekeeper Sees You as a Threat. It's Your Job to Change That.
marketing, sales management, sales training Katie Mullen 3/6/25 marketing, sales management, sales training Katie Mullen 3/6/25

The Gatekeeper Sees You as a Threat. It's Your Job to Change That.

Here’s exactly what steps you need to take…

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Stop Bashing Your Competitor
marketing, sales management, sales training Katie Mullen 2/26/25 marketing, sales management, sales training Katie Mullen 2/26/25

Stop Bashing Your Competitor

Here’s what to do instead to get ahead…

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Good Cold-Calls Look Like This
marketing, sales management, sales training Katie Mullen 2/19/25 marketing, sales management, sales training Katie Mullen 2/19/25

Good Cold-Calls Look Like This

When you're calling a customer for the first time, you need a plan..

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It Might Take 10 Tries and That’s Okay!
marketing, sales management, sales training Katie Mullen 2/11/25 marketing, sales management, sales training Katie Mullen 2/11/25

It Might Take 10 Tries and That’s Okay!

Most customers respect the hustle. In fact, my biggest deal EVER came after I had contacted the same customer every month for two years.

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Sales Strategy Shouldn't Come from Engineering
marketing, sales management, sales training Katie Mullen 2/5/25 marketing, sales management, sales training Katie Mullen 2/5/25

Sales Strategy Shouldn't Come from Engineering

This was my experience and how I handled it

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People Read Short Emails. Not Long Ones.
marketing, sales management, sales training Katie Mullen 1/28/25 marketing, sales management, sales training Katie Mullen 1/28/25

People Read Short Emails. Not Long Ones.

After my research on this, no wonder people aren't making it to the end of your emails!

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Transferring Customers Around is Asking for Trouble
marketing, sales management, sales training Katie Mullen 1/21/25 marketing, sales management, sales training Katie Mullen 1/21/25

Transferring Customers Around is Asking for Trouble

Happens too often and not even necessary; here’s why!

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Stop Beating Around the Bush
marketing, sales management, sales training Katie Mullen 1/13/25 marketing, sales management, sales training Katie Mullen 1/13/25

Stop Beating Around the Bush

Great sales reps don't ignore this…

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Customers Are NOT Created Equally
marketing, sales management, sales training Katie Mullen 1/8/25 marketing, sales management, sales training Katie Mullen 1/8/25

Customers Are NOT Created Equally

The one thing that really makes a customer & your approach unique!

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Stop Apologizing. It’s Your Job.
marketing, sales management, sales training Katie Mullen 1/3/25 marketing, sales management, sales training Katie Mullen 1/3/25

Stop Apologizing. It’s Your Job.

Don’t ever feel bad for doing this!

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Bad Mouthing The Competition Hurts You - Not Them!
marketing, sales management, sales training Katie Mullen 12/23/24 marketing, sales management, sales training Katie Mullen 12/23/24

Bad Mouthing The Competition Hurts You - Not Them!

Plus here’s why understanding your competition’s strategies helps you get ahead!

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