Stop Apologizing. It’s Your Job.

When I first started in sales, I always felt the need to apologize for bothering my customers, especially if it was someone important. It would go something like this:

“I’m so sorry to bother you, I know you’re super busy. It’s just that we have some new technology I’d really like to show you.”

I thought this was a good strategy because I DID know they were busy and I really DID think I was bothering them and I felt bad and wanted to be transparent and honest with them. But you know what that did? It showed them right off the bat that I didn’t really matter. That I didn’t believe in myself or my products. I wasn’t confident and they weren’t drawn to me and didn’t feel like it would be worth their time to even talk to me. I realized I needed to be more like Lexie because the truth is that customers DO need to know about new technology. It’s part of their job to buy things and find out what’s new. Once I started having confidence and stopped apologizing, things turned around for me.

Never apologize for bothering someone. Believe in yourself. Believe in your products. The rest will follow.

What has your experience been like? Let me know in the LinkedIn comments!

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