You Don't Sell Products, You Solve Headaches

Great products are a must. And it's even better if you have cool features that other competitors DON'T have.

But all of that means nothing if you can't find the PROBLEM you're solving. It's not about features and benefits. It's about knowing your customers well enough to know what headaches they encounter in their day to day life, and figuring out how your features and benefits solve their headaches. It's like solving a puzzle and you're the puzzle-master.

Solve headaches and you'll sell your stuff.

This is what medical sales managers really do.

What do you think? Let me know on LinkedIn!