PODCASTS
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SHOWNOTES
Episode 06: Interview with a Customer: Meet Kenny Brown, Biomedical Manager
In this episode, you’ll meet another customer, Kenny Brown. Kenny is a technical buyer, as the manager of the Biomedical Department at a large hospital, and he shares lots of pet peeves and the ultimate story about what to avoid in sales if you want a customer to like you.
Episode 05: Getting Around the Gatekeeper
In this episode, Katie Mullen explores an important step in the sales process: getting past the gatekeeper. She shares several strategies for how to get into the C Suite, as well as lower level management, strategies proven and tested over many years through thousands of calls.
Episode 03: Interview with a Customer: Meet Chris Nowak, Healthcare
In this episode, you’ll hear directly from a customer who is heavily involved in millions of dollars in vendor purchases every year. He shares invaluable insight about everything from the initial call, to Zoom calls, to pandemic trends from a customer perspective, to his pet peeves. The information he shares is so insightful, we had to break into two episodes!
Episode 02: How to Create a Great Sales Script
In this episode, Katie explores the true “cold call”. That scary moment when you pick up the phone to introduce yourself to the customer for the first time. She share some of the top customer pet peeves. She will also share tips on how to avoid these and ideas on the right thing to say.
Episode 01: What Do Customers Really Think?
Your host, Katie Mullen, introduces the podcast. She explains how in this podcast, you’ll be hearing directly from customers, so you can learn their pet peeves, likes, and dislikes. Katie shares her background and how she can help you every week by bringing you fresh content and sales tips, directly from the mouth of the customer.