If You’re Not Going After New Accounts, You’re Not Growing!

I get calls all the time from sales managers, asking for help with prospecting. The problem is classic: sales reps become GREAT account managers, but they forget to go after NEW accounts.

It's easy to earn a good living once you get established. The same customers come to you, week after week, asking for quotes for new towers, or to replace aging equipment.

But, if you rely on these same customers, how can you ever GROW? If you read just 10 pages a day, you would read 30 books a year. Just think, if you call 10 new CUSTOMERS per day, how many new accounts would you have at the end of the year?

It's the difference between A players and mediocre B players. A players keep growing. B players stagnate.

What kind of player do you want to be? Let me know on LinkedIn in the comments!

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