How to Treat Your Sales Team Right!

A very wise mentor once told me that a successful organization knows how to:

👉 Keep and cherish the A players. This means PAYING them well, not taking accounts from them unfairly, and appreciating all their hard work.
👉 Nurture and coach the B players. Show them how it's done and before you know it, they'll become A players.
👉 Get rid of the C players. This can be easier said than done in this corporate environment, but sometimes, people just aren't meant to do a particular job. Gently help them move along so they can find something more suited to them and you can get an A or B player in their place.

I remember when this mentor originally shared this concept with me, I thought it was super harsh. And then I started a new job and saw EXACTLY what he meant. There was a very kind gentleman that just didn't get it. It took him 6 months before he was ever ready to even see a customer. And when he did, he had no idea what he was talking about. And this made ME look bad.

I then realized exactly why this concept worked so well. This nice man didn't belong here. But I did, and I wanted to be appreciated and paid well.

I'm so interested to see whether people agree with me on this one. What are your thoughts? Share with me on LinkedIn in the comments!