Incoming Leads Go Cold Within An Hour

Let’s pretend you have ice cream sitting on the counter. You just got home from buying groceries and instead of putting away your ice cream, you prioritize the cereal, the rice, the bananas.

Meanwhile, your ice cream sits, gathering condensation. It starts to liquify and you still ignore it. Now you’re putting way the clean dishes. You even start on the silverware while your ice cream sits on the kitchen counter, spilling out of the carton onto your clean countertop. It seems like you’re getting a lot done, you have chosen to prioritize the wrong thing.

This is what it’s like when you ignore leads that have come to you. They’re URGENT. They’ll go bad if you ignore them, just like your ice cream. Research shows that leads go cold within the hour. There is nothing easier than selling to an incoming lead. Make that your priority and you’ll make your life a lot easier.

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