Episode 04: Interview with a Customer: Meet Chris Nowak, Healthcare Technology Buyer – Part 2
In this episode, we continue talking to Chris Nowak, the Senior Director of Healthcare Technology. Chris works with vendors often, and is very involved in the purchasing of millions of dollars of equipment every year. In this podcast, Katie continues to get inside the brain of the customer. This is the 2nd part of the interview, and continues to deal with topics such as:
How hospitals have changed since COVID began
His pet peeves during the later part of the sales process
His advice to salespeople and how they can manage to form a long, fruitful partnership with him and his team
Why you shouldn’t try to sell on price
How to succeed in medical equipment sales
His views on connecting with vendors on LinkedIn and how vendors can improve trust using this valuable tool
The buying process from his perspective and how salespeople can make sure they are involved
Next week we will be continuing the series on The Fine Art of the Cold Call, and you’ll get tips on how to get around the gatekeeper. Sign up for our newsletter so you don’t miss it!
Relevant Links
Zoom (For virtual meetings)
Microsoft Teams (For virtual meetings)
